1. Created a funding mechanism and then executed for MSAA on two fronts; MSAA corporate pass and MSAA sponsorships.
   
   
2. Created and identified one list of ski retailers across the state for improved communication.
   
   
3. Coordinated and collaborated with Travel Montana for integration of MSAA programs and Travel Montana via:
   
   • Travel Montana web site
     
   • Travel Montana media campaign both in Montana and outside of the state.
     
     
4. Marketing programs conceptualized, implemented and executed for INSA include:
   
   • Advertising campaigns
     
   • EZ Ski or Ride 1,2,3 learn to ski program

Results:

Funding of the marketing arm has grown from $8,000 to a budget just short of $50,000 annually. Progress is beginning to develop real momentum and impact on skier visits and consumer perception in Montana.