Vision Marketing

Marketing Programs

Situation:

Vision Marketing offers over 22 years of marketing experience including 9 years as the marketing director at Washington State University Athletics and Michigan State University Athletics. Vision Marketing has intimate knowledge and experience in juggling the correct mix of price, product, promotion and distribution.

While most agencies focus on promotion and using costs per thousand, Vision Marketing knows that it takes all marketing elements working together to produce results. Given that virtually all their work has focused in the non-profit world they are experts at maximizing limited resources with sponsor partners to expand distribution and promotion with minimal budgets.

Vision Marketing’s principal and co-owner, Tom Stebbins, was responsible for significant and sustained growth of athletic attendance and revenue while serving at Washington State University from 1986 to 1994. This expertise continues to be demonstrated by the work of Vision Marketing on behalf of the Inland Northwest Ski Association (INSA) along with other clients they have served.

Vision Marketing has assisted the following properties in achieving sales growth:

In collaboration with the five mountain INSA group Vision Marketing has implemented programs that complement each other and by maximizing marketing efforts doubled skier visits by 2002/03 in just five years.
Conceived, developed and implemented marketing strategies that achieved all time attendance averages in football, men’s and women’s basketball, baseball, and volleyball while at Washington State University. The single largest attendance increase in WSU football history occurred from 1986-94. Average attendance grew from 22,000 to 30,000 while the football team went to two bowl games and played .500 football during the span.
Conceived, developed and implemented a marketing plan that increased GSL (Greater Spokane League) sales of season passes (24%), gate revenue (15%) and overall attendance.

For more information on how Vision Marketing can assist your organization with marketing growth contact Vision Marketing at 509.466.0510

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