1. Developed a simplistic learn to ski or snowboard (ride) program for the industry.
   
   
2. Based on industry research that suggests basic skills are developed by the third visit the program was designed to provide 3 lift tickets, 3 rentals and 3 lift tickets for a hot price (generally double the one time 3 element trial).
   
   
3. The program also addresses and has a proven track record (58-93%) of increasing retention, another industry based objective.
   
   
4. Ski resorts in Montana, Washington and North Idaho currently have joined the program and Vision Marketing is executing on their behalf.
   
   
5. EZ Ski or Ride 1,2,3 features common branding elements for all brochures, product booklet and POS for all mountains.
   
   
6. EZ Ski or Ride 1,2,3 packages are sold by mountains directly and via mountain web sites that have e commerce capabilities.
   
   
7. EZ Ski or Ride 1,2,3 packages are also sold 24/7 via a ticket agency (TicketsWest) on a ski specific phone line (866 99 Go Ski) and web based purchase for those mountains who don’t have e commerce ability.

Results:

From humble beginnings in the first year of the program in the Spokane area over 2,000 EZ Ski or Ride 1,2,3 packages were sold to near 10,000 last year across Washington, Montana and North Idaho. For more information on joining this program contact Vision Marketing.